CORPORATE COACHING     |     PERSONAL COACHING

 

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‘Concentrates on helping you to frame the right steps in the future to achieve goals.’

The coaching process is basically a generative process, based on and using generative psychology and generative processes. This means that the process is geared towards generating change in the sense of improvements, further development or even transformation regarding an aspect of a person’s life or that of an organization or team. This could for instance apply to a skill (e.g. public speaking, listening), a competency (e.g. leadership), a business (e.g. business goals or financial goals). A major focus of coaching is forward looking and concrete planning and implementation of change process.

 A therapist’s role is frequently that of a healer. A coach’s role is that of a supercharger!

Coaching Defined

‘Coaching facilitates positive change.’

The term ‘coach’ is used to describe all types of coaching that may be taking place, both inside and outside the work environment. Coaching is about creating change that helps enhances performance and learning. Coaches emphasize new competencies, learning and goal attainment. Coaching has been shown to help leaders develop a clearer understanding of their roles and responsibilities. When leaders are more confident about what they need to do, they are better able to motivate employees and mobilize them for action.

According to Fortune magazine, coaching has become the “hottest thing in management” today.